About Us

Founded in 1972, PRAL consists of more than 200 members with chapters in Alexandria and Baton Rouge. Its large number of highly qualified professionals allows it to nurture those entering the field of public relations and communications. PRAL is the largest, most dynamic public relations organization in the state.

PRAL is an affiliate of the Southern Public Relations Federation (SPRF), a four-state organization (including Louisiana, Mississippi, Alabama and Florida) that provides added dimensions of professionalism. SPRF sponsors several yearly projects and programs through its four member states, one being the prestigious Lantern Awards Program recognizing excellence in the field of public relations.

SPRF, along with eight other regional and national public relations organizations, is a participating member of the Universal Accreditation Board (UAB), the national body which administers the Accreditation in Public Relations (APR) designation. Members certified as APRs have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.