The Public Relations Association of Louisiana Baton Rouge Chapter (PRAL-BR) is the largest, most dynamic public relations organization in the state. When the organization was founded in 1972, the Baton Rouge chapter was the only chapter in the state followed by the founding of a chapter in Central Louisiana. In 2010, a Lafayette-based Acadiana chapter was founded followed by chapters in New Orleans and Northwest Louisiana in 2011. All five chapters comprise the statewide Public Relations Association of Louisiana, which was incorporated in 2011.
PRAL is an affiliate of the Southern Public Relations Federation
(SPRF), a 501(c)(6) not-for-profit, tax-exempt,commercially oriented business league, and consists of a network of public relations professionals from Alabama, Louisiana, Mississippi, and North Florida. SPRF is led by a volunteer board of directors and is considered the premier professional development organization for public relations practitioners in the Gulf South region. Practitioners who are members of one of the SPRF-affiliated local chapters are automatically members of SPRF. SPRF sponsors several yearly projects and programs through its four member states, one being the prestigious Lantern Awards Program recognizing excellence in the field of public relations.
SPRF is a member of the Universal Accreditation Board
(UAB), the national body that administers the Accreditation in Public Relations (APR) professional designation. The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience, and professional judgment in the field of public relations. The designation Accredited in Public Relations (APR) signifies a high professional level of experience and competence.