CODE OF ETHICS
As a member of the Southern Public Relations Federation, I subscribe to the belief that inherent in the practice of public relations is the obligation of a public trust which requires fulfillment of these principles:
- Accuracy, truthfulness and good taste in material prepared for public dissemination.
- Standards of practice which safeguard the confidential affairs of client and employer even after termination of professional association; and which, with full regard for our right to profit and to advance our personal interests, nevertheless preserve professional integrity as the primary concern in our work.
- Cooperation with fellow professionals in curbing malpractice.
- Support of efforts designed to further the ethics and technical proficiency of the profession and encourage the establishment of adequate training and resourceful education for the practice of public relations.
- Objectives which are in full accord with public service as well as our clients and employers.
We realize full well that interpretation of a code of ethics becomes a matter of personal judgment in many instances, but we hold that a sincere effort to implement the spirit of these principles will assure professional conduct of credit to the profession and honest service to clients, employers and the general public.