The Southern Public Relations Federation
, which was established in 1972, is a network of more than 1,000 public relations professionals from Alabama, Mississippi, Louisiana and northwest Florida.
Membership in SPRF is automatic for members of the Public Relations Council of Alabama (PRCA), the Public Relations Association of Mississippi (PRAM), the Public Relations Association of Louisiana (PRAL) and the Emerald Coast Public Relations Organization (ECPRO).
The SPRF conference is held each year in different locations throughout the four-state area. The conference, which features nationally and regionally known speakers, is capped off by a banquet honoring the winners of SPRF's annual Lantern Awards competition. The Lantern Award is a regional award that showcases the best work of SPRF members in various categories during a given year.